https://sleekflow.io/customer-stories/psb-academy-use-case
PSB Academy, as one of Singapore’s leading Private Education Institutions, offers high-quality education with an extraordinary approach - preparing scholars for performance in the New Economy. Founded in 1964, they host over 13,000 students from over 50 nationalities with their slate of certificates, diplomas, degrees and short courses. Read to find out how this progressive educational institution expands student recruitment using SleekFlow.
Industry
Education
Product Used
Inbox, Automation, Campaign, Integrations
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PSB Academy, as one of Singapore’s leading Private Education Institutions, offers high-quality education with an extraordinary approach - preparing scholars for performance in the New Economy. Founded in 1964, they host over 13,000 students from over 50 nationalities with their slate of certificates, diplomas, degrees and short courses. Read to find out how this progressive educational institution expands student recruitment using SleekFlow.
With the improved access to education came an increased number of graduates, and as the COVID-19 recession has robbed many employees of their jobs, the fear of becoming unemployed graduates struggling to survive in the real working world intensifies. Students are anxious to get their desired career once they complete their studies, and most aim to look for educational institutions like PSB Academy to equip themselves with the knowledge and skills before taking the first step out as working adults.
To cope with the soaring demand, PSB Academy has developed strategies and detailed planning to increase its online presence and improve audience engagement as they interact with prospective students for leads and conversions. They understand the importance of attending to the students’ needs as they introduce their comprehensive practice-based pedagogies. They spare no effort in amplifying the ease, convenience, and accessibility of digital resources for their audience, assuring that they have constructed the most appropriate routes for students to become industry-ready graduates upon completion of their studies.
From the process of getting discovered to communicating with enquiries generated from prospective students across online platforms, leveraging a combination of online resources is vital for them to ensure productivity and maximise reach. This is why they had decided to incorporate SleekFlow to handle the vast amount of workload in the management of customer relationships.
SleekFlow is suitable for any industry that requires customer service. The potential is pretty limitless with the integration of multiple CRMs.
Jovan Lin
AVP Marketing & Corporate Communications
Effective, smooth, and timely communication has been one of the fundamental priorities for PSB Academy. Especially since the pandemic outbreak, face-to-face communications have been minimised and most now prefer to have conversations online. They realised that the prerequisite conditions for an enhanced customer experience today include adopting a simplified and convenient communication channel, specifically WhatsApp, which is currently the preferred social messaging app for most.