https://sleekflow.io/blog/whatsapp-business-verification-green-tick
The WhatsApp Business green tick verification is highly sought after by many businesses as it offers reliability, reinforces branding, and leaves a good impression on customers.
So, can any business get this green tick on WhatsApp?
The answer is no; only certain businesses are eligible for it.
But can your business apply for this WhatsApp Business green tick?
Yes, and as long as you follow the requirements and criteria set out below, it will definitely increase your chances of getting approved.
Before getting started, you will need a WhatsApp Business account. Let’s find out what it’s all about!
WhatsApp Business accounts are any accounts using the WhatsApp Business App or WhatsApp Business Platform. WhatsApp Business App is free and created for small businesses, while the WhatsApp Business Platform, including the WhatsApp Business API and the WhatsApp Cloud API, are solutions offered by official WhatsApp Business Solution Providers (BSP) selected by Meta.
Nevertheless, only WhatsApp Business accounts using the WhatsApp Business Platform (WABA accounts) can apply for the WhatsApp Business verification green tick. Once verified with the green badge, normal WhatsApp Business accounts will become WhatsApp Official Business Accounts (OBA).
Now, you may be thinking what are the differences between a normal WhatsApp Business account and a WhatsApp Business Account using the WhatsApp Business Platform (WABA) ?
| Normal WhatsApp Business account on the free app | WhatsApp Business Account on WhatsApp Business Platform (WABA) | |
|---|---|---|
| WhatsApp Business profile | / | / |
| WhatsApp Business verification green tick (OBA application) | X | / |
| Business hours | / | / |
| Messaging tools | Only basic tools such as Away Message, Greeting Message, and Quick Replies | More automated features from greeting messages to chatbot settings and FAQs |
| Product catalog | / | X |
| Chat labels | / | / |
| Chat buttons /CTA | X | / |
| Messaging statistics (Sent, Delivered, Read, Received) | / | / |
| Personalized WhatsApp broadcast messages | X | / |
| WhatsApp campaign metrics | X | / |
| Multiple WhatsApp Business login | Up to 5 devices only (1 phone + 4 desktop/tablet) | Unlimited |
As shown above, having a business account on WhatsApp allows you to establish the brand identity, no matter if it’s reaching out to customers or coping with those who come to your on WhatsApp. Only WhatsApp Business accounts using the WhatsApp Business Platform solutions (WABA) can get you a green tick on WhatsApp.
Want to go into more detail? Check out our blog on all you need to know about WhatsApp Business account features.
WhatsApp Business green tick, also named WhatsApp Business green badge, shows up next to the business name on your WhatsApp Business profile. Some benefits of having the WhatsApp Business verification green tick include:
When you broadcast WhatsApp messages to customers, some users might report the message as spam or block your WhatsApp Business account. With the WhatsApp Business green tick, your WhatsApp Business account will no longer be reported as spam by the customers. This is because WhatsApp has officially verified your business and established the authenticity of your brand.