https://sleekflow.io/en-sg/blog/whatsapp-business-price
As of Q3 2021, WhatsApp is the most popular social network in Singapore.
In addition to being the go-to instant messaging app for casual conversations between family or friends, many Singaporean businesses use it for customer engagement, launching marketing campaigns, and sales retargeting.
In this article, we’re going to talk about everything you need to know about using WhatsApp Business API in Singapore, what it can do for your business growth, and how you can get started.
When people say that everyone in Singapore is using WhatsApp, it’s barely an exaggeration. Whether it may be using the free version of WhatsApp or the paid WhatsApp Business API, the fact is that 83.7% of Singapore’s internet users are communicating through this powerful platform.
Responding to this demand, Meta has tailored WhatsApp Business API to equip businesses with features for more efficient selling. Let’s take a look at a simple comparison:
| WhatsApp Business App | WhatsApp Business API / WhatsApp Business Platform | ||
|---|---|---|---|
| Verified Business Profile (green tick) | X | X | ✓ |
| Multi-agent access | X | up to four linked devices | Unlimited |
| Broadcast messaging | X | At risk of suspension | Unlimited |
| Managing multiple number in one view | X | X | ✓ |
| Integration with other software | X | X | CRM, e-commerce softwares softwares |
| Application method | Download from Apple App Store / Google Play Store | Download from Apple App Store / Google Play Store | via SleekFlow |
In order to use WhatsApp Business API, users are strongly encouraged to partner with global business solution providers (BSPs) that are messaging experts in the field of enterprise businesses and customer communications, for example, 360dialog, to connect with customers via WhatsApp.
Once you have access to WhatsApp Business API through a BSP, businesses can utilise WhatsApp links to make it easier for customers to contact them, and use a WhatsApp Manager to better manage the surge in conversations!
Check out our article here to read more information about the Official WhatsApp Business API, or head to our Youtube video for a more detailed overview:
If you’re an existing WhatsApp Business API or prospective user, you should pay attention to the two following factors that may affect your monthly spending on the app.
Starting on 1 February 2022, WhatsApp has announced a new pricing model, switching from notification-based to conversation-based. In other words, businesses will be charged per conversation instead of the number of notifications sent.
And to begin with, the first 1000 conversations each month are free! Following that, conversations will be charged according to the two categories divided, which are user-initiated and business-initiated. Rates for the two categories vary by market.
However, you have to take note that there is a customer care window in which user-initiated conversations will end 24 hours after the last message your customers sent. After this 24-hour window, businesses will have to begin a new conversation with a template message.
Since Singapore is classified under APAC region, the cost per conversation in USD is:
| Market | Business-initiated rate for utility conversations (USD) | Business-initiated rate for authentication conversations (USD) | Business-initiated rate for marketing conversations (USD) | User-initiated rate for service conversations (USD) |
|---|---|---|---|---|
| Hong Kong | $ 0.0472 | Will be published later | $ 0.0732 | $ 0.0224 |
| Singapore | $ 0.0472 | Will be published later | $ 0.0732 | $ 0.0224 |
| Malaysia | $ 0.0200 | Will be published later | $ 0.0860 | $ 0.0220 |
| United States | $ 0.0150 | Will be published later | $ 0.0250 | $ 0.0088 |
| United Kingdom | $ 0.0398 | Will be published later | $ 0.0705 | $ 0.0388 |