https://sleekflow.io/blog/whatsapp-business-price
WhatsApp generated $906 million in revenue in 2022. Its popularity across the world has successfully attracted businesses to incorporate its useful features for customer engagement, marketing, and sales.
While the WhatsApp Business App is still free to download, every WhatsApp Business API account has a fee charged per conversation and the pricing varies depending on the country.
Interested in using WhatsApp for your business? It’s not that complicated! We have put together a complete guide to show you how. Check out the WhatsApp Business API pricing and its billing process here.
WhatsApp Business API, also known as the WhatsApp Business Platform, is a messaging solution tailored for businesses to effectively improve communication, marketing, and sales.
Users are strongly encouraged to partner with official WhatsApp Business Solution Providers (BSP) that are messaging experts in the field of enterprise businesses and customer communications, for example, SleekFlow, 360dialog, and Twilio to connect with customers via WhatsApp.
Since WhatsApp has such a massive pool of users worldwide (2.26 billion users as of June 2022!), businesses can utilize WhatsApp links to make it easier for customers to contact them, and use a WhatsApp Manager to better manage the surge in conversations!
WhatsApp has become an essential messaging tool in our daily lives, and if your business is not taking advantage of this, you may be losing out on certain benefits that can bring your brand to the next level.
Other than the WhatsApp that we use for personal messaging, there are two types of accounts WhatsApp has introduced for businesses, which are the WhatsApp Business App and the official WhatsApp Business API, also known as the WhatsApp Business Platform.
Let's take a look at a simple comparison below.
| WhatsApp Business App | WhatsApp Business API / WhatsApp Business Platform | ||
|---|---|---|---|
| Verified Business Profile (green tick) | X | X | ✓ |
| Multi-agent access | X | up to four linked devices | Unlimited |
| Broadcast messaging | X | At risk of suspension | Unlimited |
| Managing multiple number in one view | X | X | ✓ |
| Integration with other software | X | X | CRM, e-commerce softwares softwares |
| Application method | Download from Apple App Store / Google Play Store | Download from Apple App Store / Google Play Store | via SleekFlow |
Basically, WhatsApp Business API allows your business to explore a number of useful features and generate more sales through messaging. On the other hand, WhatsApp Business App is good for small to medium businesses for limited use.
To read more information about the official WhatsApp Business API, you can check out here.
Following WhatsApp's announcement of a new pricing model in Feb 2022, switching from notification-based to conversation-based, pricing updates have once again been released to commence on the 1st of June 2023.
Conversations that are charged according to the two categories divided, which are user-initiated and business-initiated conversations, will be further broken down into subcategories. Similarly, the rates for these categories vary by market.