https://sleekflow.io/blog/click-to-whatsapp-ads
Table of contents
Most direct-to-consumer brands faced the same problem in 2022.
Increasing customer acquisition costs on social media platforms like Facebook and Instagram.
The average cost per click for Facebook ads reached US$ 0.974 in 2021, showing an 89% increase over the previous year. Business Insider
Apple's new privacy feature, App Tracking Transparency, has made it harder for advertisers to track user behavior and target users with personalized ads.
According to Flurry Analytics, in 2021, only 4% of iPhone users in the US and 12% worldwide agreed to be tracked by Facebook, Snap, and other apps.
Advertising on Google is not immuned to the impact of the changing online privacy ecosystem.
By the end of 2024, Google will stop using third-party cookies in Chrome. That means brands can't rely on third-party data to learn about your audiences' overall online behaviors such as purchases and interests on other websites/apps that aren't affiliated with your business domain.
But don't worry. This move is not the end of hyper-targeted ads. Better yet, it opens the door for innovation in advertising. In fact, Google urges brands to focus on building first-party relationships, which means gathering first-party data from your website visitors, including web sessions, page clicks, browser types, demographics, and traffic sources. Wonder how to start building one-to-one customer relationships?
Introducing Facebook click to WhatsApp ads.
Click to WhatsApp ads are an ad format available on the Facebook News Feed, Stories and Marketplace; and Instagram News Feeds, Stories and Explore. It has a “Send Message” CTA button to take the target audience to WhatsApp to start a conversation.
On WhatsApp, customers control the conversation and their privacy, making it an attractive option for people who want to talk directly to a business before buying. Naturally, they’re more likely to share personal details. With ads that click to WhatsApp, you can collect your target’s name, phone number, purchase interest and website behaviors then put that information in your CRM for retargeting.
Click to WhatsApp ads work best for products or services that need to be demonstrated on how to use them or persuaded to buy them. For example: