https://sleekflow.io/blog/whatsapp-chatbot
WhatsApp marketing is now one of the fastest-growing forms of digital marketing, and almost every brand has a certain percentage of its budget dedicated to this strategy.
Companies can interact with customers via greeting messages, quick replies and business profiles by simply by using WhatsApp Business. Some may even partner with one of the WhatsApp Business API providers to access bonus features such as chatbots and CRM integrations.
Interested in creating a WhatsApp Chatbot but don’t know where to start? In this tutorial, we are going to show you how easy it is.
A WhatsApp Chatbot or Live Chat is a software program automated by artificial intelligence and baked-in data. It is specifically designed for businesses that are interested in adopting conversational commerce on the encrypted WhatsApp platform.
Other than being able to realistically mimic human conversational patterns, the chatbot WhatsApp is also capable of keeping a consistent tone and brand identity throughout the conversation. This is especially important in e-commerce as the bot can effectively engage with customers and save a lot of hassle in terms of customer support, marketing and sales.
A Chatbot using WhatsApp Business can help simplify the customer support process as it can automatically take over the simple and repetitive tasks while transferring complicated questions to human agents smoothly.
| Chatbots | Human |
|---|---|
| Send reminders, notifications and marketing messages | Handle complex and technical issues |
| Resolve customer’s common inquiries | Review refund claims and product damages |
| Collect customer feedback | Deal with angry customers |
| Guide customers to explore more products | Close big deals |
The WhatsApp Chatbot is in fact very flexible for customization. Businesses can design greeting messages, quick replies and icons according to their unique persona. Unlike humans, bots don’t have any emotion or personality, meaning they can always stick to the brand personality under whatever circumstances.
By adding color and tone to the scripts, your WhatsApp Livechat bot will be able to leave customers with a positive impression, improving their loyalty towards your brand. More importantly, Emerald’s research discovered a clearly distinguishable brand identity can remarkably accelerate customer engagement as well as sales.
With a “more leads, more sales” mindset, today’s businesses are all about lead generation. However, to be blunt, driving prospective audiences to follow you on social media and sign up for your email list is a tough game. It is therefore of utmost importance for businesses to optimize each customer touchpoint of the target audience in the conversion funnel.
For example, when launching a “Click-to-Messenger” campaign, you should never leave the customers hanging. According to ringDNA, the optimal lead response time is 5 minutes or less. In other words, businesses should get back to the customers as soon as possible. Still, an instant response might be a bit difficult for a single person to handle or too pricey for live chat agents to achieve.
Fortunately, the WhatsApp Chatbot can shoot the senders a quick note easily, offering solutions to their queries in a flash, resulting in higher conversion rates.
The very first thing you need is to apply for the Official WhatsApp Business API.